The development of online interactive technologies is fostering the spreading of Internet Word of Mouth. The Word of Mouth on the Internet takes different shapes and volumes according to the subject of interest and the nature of the people involved quickly changing the nature of relationships and communication among consumers and between consumers and brands. This is altering the very nature of the "marketing" discipline because it is fuelling the exchange of ideas and views among people allowing companies to easily identify the customer's prospective. Within disparate industries word of mouth on the Internet offers a unique opportunity for companies to easily reach the "Customer Understanding" they have so painfully been after until now.
Right Data at the Right Time
Accessing the right data at the right time is of key importance for the making of the right decisions for any organization. This is why Netizens (Internet citizens) provide a whole new channel for the gathering and sorting of transparent data in a direct and timely manner. To be able to map important discussions for a diversity of industries, players must have access to tools and methods that make it possible to identify these groups and to establish efficient means with which to collect data from these sources.Our solutions can help you listen to your customers and learn from them to take targeted actions.
Tracking your noise
Some groups discussing issues related to your specific industry might provide tactically important information. Integrasco has developed a portfolio of software agents and methods to accomplish the difficoult task of tracking and analyzing what is said about you in order to understand the marketplace and help you design a winning strategy in a very short time span.
Designing winning strategies
Consumers nowadays are drowning in thousands of commercial messages every week. As a result they are looking for ways to escape being the target of traditional marketing. Business experimenting WoM strategies will soon be better positioned to compete in the saturated world of advertising. Whether a company chooses to actively participate in online activities or just to observe and learn from what is going on, depends on the company's set of beliefs. The important thing is to be able to rely on someone with expertise and in-depth experience in the field. Integrasco provides solutions applicable to all industries that experience online attention from the public.
