Voice of the Customer (VoC)
Knowing your customers is a critical prerequisite to achieving your business goals, and the best way to get to know your customers is to analyse your customer data.
But as the volume of data within organisations expands dramatically, deriving meaningful, actionable insights from it all becomes increasingly difficult.
At Integrasco, we’re experts in the business of interpreting and analysing unstructured text – whether its source is social media (networks, blogs, micro-blogs, forums, discussion boards, review sites, file-sharing services etc) or your own customer interactions.
Our state-of-the-art proprietary tools, commitment to high-end analytics, unsurpassed multi-category expertise, and language/geographical coverage guarantee an offering that is vastly superior to the competition.
We’ve developed a specific service we call Voice of the Customer.
It aggregates your unstructured customer text data from all sources, and identifies key issues requiring remedial action, then quantifies the ROI of any action taken.
To see a sample report email us